Japanese Professor Develops A Flavourful TV Screen

Prototype of a lickable television screen has been developed by a Japanese professor. According to reports, the screen is able to imitate food flavours.

Analysts see this development as yet another step to develop multi-sensory viewing experience.

Taste the TV (TTTV), the name  given to the tasteable screen by the inventor, is a device that employs a carousel of ten flavour canisters that spray in tandem to replicate the flavour of a specific cuisine. The flavour sample is then rolled over a flat TV screen on sanitary film for the spectator to try.

This type of technology, according to Meiji University professor Homei Miyashita, can improve people’s connections and interactions with the outside world in the Covid-19 era.

“The goal is to make it possible for people to have the experience of something like eating at a restaurant on the other side of the world, even while staying at home,” he said.

A team of 30 students has helped Miyashita to develop a range of other flavour-related devices. These include a fork that can make the taste of food richer.

Over the past year, Miyashita had built the TV screen himself and a commercial version of the TTTV prototype would take about 100,000 yen ($875) to manufacture, he said.

The possible applications of the TTTV include its possible use in distance learning for sommeliers and cooks as well as for tasting games and quizzes, Miyashita said.

Miyashita has also been in negotiations with businesses about employing his spray technology in applications such as a device that can impart a pizza or chocolate flavour to toasted bread slices.

He also wants to create a platform where consumers can download and experience tastes from all around the world, similar to how music is currently.

For reporters, one Meiji student exhibited TTTV by saying she wanted to taste sweet chocolate on the screen. An automated voice repeated the instruction after a few tries, and flavour jets sprayed a sample onto a plastic sheet.

“It’s kind of like milk chocolate,” she said. “It’s sweet like a chocolate sauce.

(Adapted from BusinessInsider.com)

Categories: Creativity, Entrepreneurship, Strategy, Uncategorized

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