First-Quarter Global PC Shipments Are Down, With Apple Suffering The Most, According To IDC

In the first quarter of 2023, the world’s shipments of personal computers fell by about a third, with Apple Inc. suffering the biggest decline among the market leaders as the sector battles a post-pandemic slowdown in consumer spending.

Market research companies IDC and Canalys blamed the 29% and 33% decreases in shipments on sluggish demand, excess inventory, and a gloomy economic outlook in separate papers released on Monday.

“Most of the issues that plagued the industry in the second half of last year have extended into the start of 2023,” Canalys analyst Ishan Dutt said.

Apple experienced the greatest decline among the top five PC manufacturers examined in the surveys, falling more than 40%. Dell Technologies Inc. (DELL.N), which experienced a decline of about 31%, came next.

According to the studies, Asustek Computer Inc., HP Inc., and Lenovo Group Ltd. all experienced reductions.

The data indicates that after a 2022 that saw their sales confined by the end of the pandemic-driven demand spike, PC makers are set for another quarter of dismal earnings.

However, the slowdown in demand and growth is providing supply chains time to settle after a difficult two years and allowing businesses to look into production options outside of China, according to IDC.

The market might begin to rebound later this year and pick up steam in 2024, according to both research firms, assuming the prognosis for the economy improves.

“We expect significant market upside as consumers look to refresh, schools seek to replace worn-down Chromebooks, and businesses move to Windows 11,” IDC said.

However, some economists are less upbeat in light of the banking crisis and indications that the Federal Reserve would keep raising interest rates in an effort to curb the still-high inflation rate.

“The evidence doesn’t seem to support the idea that (the recovery) is going to happen,” said Fox Advisors analyst Steven Fox, pointing to the widespread cost cuts across companies.

“We’re not looking at a crash in demand from here. We’re saying things are sluggish and are going to stay that way.”

(Adapted from

Categories: Economy & Finance, Geopolitics, Strategy, Sustainability, Uncategorized

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