In a statement on Tuesday, Australian fuel supplier Ampol Ltd said, Chevron Corp has launched court proceedings against alleging breaches of a trademark license deal through which previously it used to use the company’s “Caltex” brand.
According to Chevron, these alleged breaches occurred due to Ampol’s usage of “non-compliant” signage at 177 of its about 800 controlled retail sites. Chevron is seeking not only an order for removal of the signage but damages as well, said Ampol in a statement.
“The alleged breaches were also seen at an unspecified number of third-party sites operating under a sub-license from Ampol,” said Chevron.
Incidentally, Ampol began transitioning from “Caltex” to its older “Ampol” brand in December 2019, after it received a termination notice from Chevron.
Under its licensing deal with Chevron, Ampol has until December 31, 2022, to complete the transition of its entire retail network to the new company-owned brand, said Ampol.
Ampol is confident of its position and will defend against the proceedings, said the company while adding that transition plans are on schedule.
“We are taking this legal action to protect the Caltex brand and avoid confusion that is caused by its misuse,” said spokesman for Chevron.
Chevron declined to quantify the damage it is seeking from Ampol.