Introduction Of Carbon Labeling By Quorn, The First Major Brand To Do So

The alternate meat maker Quorn will become the first major brand that will display the carbon labels on its products.

The company said that this effort by it was aimed to help customers to better understand the environmental implications of their purchase and the new labels will start appearing in appearing on some products of the company starting June this year. And by next year, carbon labeling will be available on the entire range of the company’s products.

However, consumers will be able to view carbon labeling for Quorn’s 30 best-selling products online starting Thursday. The labeling will comprise of the “farm to shop” carbon footprint data which is certified by the Carbon Trust.

According to the claims made by Quorn, it is the first meat-free food manufacturer that has been awarded third-party certification of its carbon footprint figures through the Carbon Trust. Those figures are being included on its own food labeling.

Savings of 200,000 tonnes of CO2 equivalent compared with meat was achieved by the products of the company in 2018, Quorn claimed. Compared to beef, mycoprotein – the fungi-based protein used in Quorn products, has a 90 per cent lower greenhouse gas impact.

Recent and very accurate data and analysis on the extent of environmental damage because of animal farming has claimed that it is a very significant and fast-growing source of global greenhouse gas emissions and that the single biggest way in which consumers can reduce their environmental impact is by avoiding meat and dairy products.

Criticisms that alternative meat are heavily processed and a far cry from natural, plant-based foods have been made of alternative meat products even though this segment is currently growing very fast as a viable alternative to animal meat consumption.

“This is about giving people the information needed to make informed decisions about the food they eat and the effect it has on our planet’s climate – in the same way that nutrition information is clearly labelled to help inform decisions on health,” said Peter Harrison, chief commercial officer of Quorn Foods.

However even though previous attempts ending in failure, companies and manufacturers are trying to provide consumers with more information about the impact that their products can have on the environment so that consumers can make an informed ethical decision while purchasing.

An earlier effort Tesco, the largest retailer of the United Kingdom at promising consumers “a revolution in green consumption” had to be shelved by it which included a plan to label all its products with their carbon footprint. The company blamed the tedious amount of work required for achieving that and the failure of other supermarkets to follow suit.

The ideas of the use of a recognizable carbon label that is able to give consumers information and assurance that the products have been made with a commitment to measuring and reducing their carbon footprint was supported by about two-thirds of consumers who were surveyed as a part of a Carbon Trust research in 2019.

(Adapted from TheGuardian.com)



Categories: Creativity, Economy & Finance, Entrepreneurship, Regulations & Legal, Strategy, Sustainability, Uncategorized

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