Tesla’s futuristic Cyber makes a bold entry into the pickup truck segment

Tesla Inc has unveiled an electric pickup truck which features a futuristic angular body in gunmetal gray that somewhat resembles an armored vehicle. The Cyber truck, with starting price of $39,900, is less expensive than was initially flagged.

During the launch in Los Angeles, Tesla’s Chief Executive Elon Musk disclosed, the carmaker will unveil other truck models which will be priced at $49,900 and $69,900 with the latter offering a range of more than 500 miles (800 km).

Production is expected to begin around late 2021.

“We need sustainable energy now. If we don’t have a pickup truck, we can’t solve it. The top three selling vehicles in America are pickup trucks. To solve sustainable energy, we have to have a pickup truck,” said Musk.

The truck’s futuristic geometric body was made from stainless steel, and features big solid tires; its windows are made from armored glass.

“It will be a niche product at best and poses no threat in the pickup market as we know it today,” wrote Matt DeLorenzo, senior executive editor at automotive research company Kelley Blue Book.

The truck’s “ultra-hard” exterior “won’t scratch and dent” said Musk.

Earlier Musk had tweeted that the design was partly influenced by the Lotus Esprit sportscar that doubled as a submarine in the 1970s James Bond film “The Spy Who Loved Me”.

Tesla’s Cyber marks the carmaker’s first foray into the truck segment which is dominated by Ford Motor Co’s F-150, along with models from Fiat Chrysler Automobiles NV and General Motors Co.

Tesla’s Model 3 sedan is the world’s top-selling battery electric car.

Categories: Creativity, Entrepreneurship, HR & Organization, Strategy, Sustainability

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