Apple pushes to boost services business in China

Faced with sluggish iphones sales in China, Apple is now trying to replicate the success it met in Bengaluru, India, with China. Cupertino aims to start training Chinese developers to create apps in order to build its services business in China.

In an effort to gain more traction in China, Apple Inc has decided to start a program in Shanghai to help Chinese developers create apps as part of its efforts to build its services business in China.

Apple’s program, will see a host of regular lectures, workshops and networking sessions, said the company in a statement.

Incidentally, more than 2.5 million app developers for Apple’s platforms are from greater China, a region that includes mainland China, Taiwan, and Hong Kong.

The development comes at a time when iPhone sales in China have slackened. Apple’s CEO Tim Cook sees the company’s services business in the country as a bright spot.

On Tuesday, as per a report from Evercore ISI, a research firm, Apple’s services revenue had most likely risen over the quarter ended June, driven in part by growth in China.

In 2017, Apple’s services business had seen rapid growth from Bengaluru, India. Indian and Chinese smartphone developers dominate Apple’s marketplace.

To tackle the problem of sluggish sales, Apple had launched several financing schemes to make iPhones more affordable to Chinese consumers. Chinese electronics retailers have also reduced the price of older models of iPhones.

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Categories: Creativity, Economy & Finance, Entrepreneurship, HR & Organization, Strategy

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