Casino teams up with L’Oreal as the duo ramp up their market presence to fight Amazon.com

Amazon.com’s acquisition of Whole Food Market Inc in 2017 have spurred spurred European retailers to boost their online offering so as to be in a better position to fight the world’s world’s largest online retailer.

In a development that marks the collaboration of two French giants, L’Oreal and Casino, have teamed up so as to win over more customers in the face of intense competition from online retailers.

On Friday, the two companies stated their new store, “le drugstore parisien” would include a wide range of offerings including beauty products, over-the-counter medicines, mobile phone charging points, shoe-shining machines and dry cleaning

As a result of the collaboration, their first two outlets will open later this month in the 9th and 6th districts of Paris.

For L’Oreal, the deal presents an opportunity for increasing the exposure of its beauty products to potential customers. For Casino, its a way to better compete with the likes of Amazon.com.

Amazon’s acquisition of Whole Foods Market Inc for $13.7 billion in 2017 in the U.S. have spurred French retailers to boost their online offering and find more innovative ways to engage and win over customers.

Significantly, Casino’s Monoprix supermarket is set to tap Amazon’s Prime Now service later this year so as to boost its sales to customers in the Paris area. The company has also begun preliminary talks on forming partnerships for its food and non-food items with Auchan, a domestic rival, while expanding its online offerings through UK’s online retailer Ocado.

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Categories: Creativity, Entrepreneurship, HR & Organization, Strategy

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