Airing Of Undercover News Report Results In Suspension Of Cambridge Analytica CEO Alexander Nix

Following undercover reports which showed Cambridge Analytica CEO Alexander Nix discussing potential bribery and entrapment, he was suspended by the company which has now become infamous for misuse of personal data of 50 million users of Facebook in the U.S. during the 2016 presidential elections.

The company said in a statemen that Nix’s suspension is immediate, “pending a full, independent investigation”.

Channel 4 News in the UK, which was fir the first to bring out the data misuse report, was due to air another section of expose but the company announcement came just minutes before that telecast.

In the undercover news report, Nix claimed that Cambridge Analytica possessed a wide range of the Trump campaign’s activity and that he had met Trump many times.

“We did all the research, all the data, all the analytics, all the targeting,” Nix said. “We ran all the digital campaign, the television campaign, and our data informed all the strategy.”

Trump’s Electoral College performance was because of the analytics ability of the company, said Alex Tayler, identified as the chief data officer for Cambridge Analytica, is a separate recording.

“When you think about the fact that Donald Trump lost the popular vote by 3 million votes, but won the Electoral College, that’s down to the data and the research,” Tayler said. “That’s how he won the election.”

Nix believed that there was no jurisdiction of the U.S. over his actions, the former CEO had told an undercover reporter of the channel posing as a client.

“The Republicans asked three questions — five minutes, done,” he said. “The Democrats asked two hours of questions.”

In order to get compromising material, Nix was heard saying in the an earlier telecast that he could “send some girls around to the candidate’s house”. He was interviewed by reporters of the channel who posed as prospective Sri Lankan clients.

An undercover reporter then asked, “… you’re using the girls for this, like the seduction, they’re not local girls? Not Sri Lankan girls?”

Nix said no.

“Just saying we could bring some Ukrainians in,” he said, adding, “They are very beautiful. I find that works very well.”

Reacting to the initial reports, while Nix claimed through a statement that Cambridge Analytica never engages in entrapment or bribery, the company said that report had been “edited and scripted” so that the conversations were misrepresented.

The company would reveal findings “in due course” that would emerge from an independent investigation too be instituted by the company, Cambridge Analytica’s statement on Tuesday said.

“Mr. Nix’s recent comments secretly recorded by Channel 4 and other allegations do not represent the values or operations of the firm and his suspension reflects the seriousness with which we view this violation,” the statement said.

(Adapted from


Categories: HR & Organization, Uncategorized

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