Wal-Mart’s holiday shopping strategy revolves around boosting the shopping experience

Here’s how the world’s biggest brick-and-mortar store retailer plans on keeping its cash counters singing during the crucial U.S. holiday shopping season.

With the nearing of the annual holiday shopping season, Wal-Mart Stores Inc is planning on boosting its sales and keep rivals at bay as it attempts to double down on incentives for consumers who buy its products online as well as those who visit its brick-and-mortar store.

Wal-Mart, the world’s biggest retailer, said it has tripled its online repertoire of gifts for the holiday season to 60 million items; moreover shoppers whose orders exceed $35 will receive a free two-day shipping.

Discounts will also be provided for online shoppers who prefer to pick up their orders at its stores, said Wal-Mart.

Incidentally, its stores and website will provide exclusive offers from companies, including audio equipment maker Bose and kitchen appliance maker Cuisinart.

These plans outline Wal-Mart’s holiday shopping strategy, an important period for retailers during which they earn an outsized portion of their annual profits and sales.

According to Steve Bratspies, Wal-Mart’s chief merchandising officer, it would offer “thousands of rollbacks” read discounted prices across products, including 400 toys from brands such as Lego and Nerf.

“We are buying as much inventory as we think we can handle and sell … we think we are in a really strong position,” said Bratspies.

He went on to add, Wal-Mart would focus on giving discounts and offer lowest prices on items, instead of gimmicky products deal, like its competition, since customers expect consistent pricing.

As per Tony Rogers, Wal-Mart’s chief marketing officer, Wal-Mart will hold more than 20,000 holiday events at its stores where shoppers can test and try top-selling items.

Clearly, the company is investing heavily in improving the shopping experience, for consumers, at its stores.

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