Wal-Mart’s second quarter sales beat analysts expectations

Its strategy of having customers place their orders online and have them collect the same from brick and mortar stores, appears to have paid off.

On Thursday, Wal-Mart Stores Inc reported its twelfth consecutive rise in quarterly sales. It has attributed this increase to a jump in the number of shoppers who visited its brick-and-mortar stores after having placed their orders online.

Its sales at its U.S. stores have risen by 1.8% in the second quarter ended on July 31, against anlysts’ forecast of 1.7%.

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