On Tuesday, Germany’s antitrust watchdog said it has launched a new investigation into whether U.S. e-commerce giant Amazon.com Inc is exploiting its market dominance. “In a first step, we are looking at whether Amazon is of outstanding, cross-market importance for… Read More ›
marketing
Argentina becomes the first country to approve GMO wheat
Argentina has approved a strain of drought-resistant GMO wheat, developed by biotechnology firm Bioceres SA, making it the first country in the world to approve of GMO wheat. So far no country has given approved the imports of GMO products;… Read More ›
Qatar postpones $8 billion of un-awarded contracts for capex projects due to coronavirus
On Tuesday, Qatar’s ruler asked the government to delay $8.2 billion in unawarded contracts on capital expenditure projects due to the coronavirus outbreak. The outbreak is likely to negatively impact the Qatari economy and could lead to a recession, said… Read More ›
China’s BYD Co Ltd appoints former GM China President, Kevin Wale, as senior adviser
On Monday, Warren Buffett-backed BYD Co Ltd stated, it has appointed former General Motors China President, Kevin Wale, as a senior adviser to its chairman. In a statement China’s BYD stated, Wale will provide consulting services to BYD’s automotive business,… Read More ›
China-owned Smithfield Foods Inc launches plant-based meat alternative
Consumers are becoming increasingly environmentally conscious of the health hazzards of intensive animal farming as well as the benefits of adding more plant-based protein to their diet, there is growing trend towards alternative meat products. In a development that underscores… Read More ›
3M discloses potential violation of U.S. Foreign Corrupt Practices Act in regulatory filing
3M chanced on certain funding and marketing related efforts in business groups in China, in its own internal investigation. It is cooperating with the U.S. Department of Justice and the Securities and Exchange Commission. In a significant development, 3M Co… Read More ›
Global expenditure on advertising to grow at 4.5% through 2018: Zenith
The bulk of the spending on advertising will be allocated to social media ads and paid searches on search engines. As per a report prepared by Zenith, an industry forecaster, companies across the globe would have spend nearly $581 billion… Read More ›
Nissan signs up U.S. Open champion Naomi Osaka as its next brand ambassador
The move is aimed at tapping Osaka’s youth, drive and Japanese roots to appeal to younger client base. On Thursday, Japanese automaker Nissan Motor Co stated, it has signed up U.S. Open champion Naomi Osaka as its next brand ambassador…. Read More ›
Martin Sorrell’s departure from WPP leaves the advertising giant in a hazy mess
Although rumors of a 3-way split are doing the rounds, analysts from Goldman Sachs opine, given the preference of clients who choose ad agencies with integrated services over others, divestments and sales of assets are unlikely to be considered in… Read More ›
British companies to boost their advertising budgets despite Brexit’s cloud hanging over their heads
The survey is reflective of the strong resilience of the British people. As per the results of a survey, British companies are planning to boost their spending on advertising this year on the hopes that the economies of the… Read More ›