Consumers are becoming increasingly environmentally conscious of the health hazzards of intensive animal farming as well as the benefits of adding more plant-based protein to their diet, there is growing trend towards alternative meat products.
In a development that underscores a growing traction for meat based alternatives in the United States, meat processor Smithfield Foods Inc stated it has launched a line of soy-based meat products.
In a statement Smithfield said, its Pure Farmland products which includes ground meat, soy-based burgers, sausages and meat balls will be available for purchase at Kroger Co, Target Corp, and Sprouts Farmers Market Inc starting next week.
By February 2020, the brand will be available at more than five thousand retail stores, said John Pauley, Smithfield’s chief commercial officer.
Incidentally, Virginia-based Smithfield Foods is owned by China’s WH Group Ltd.
Smithfield’s production, supply chain infrastructure, as well as its marketing and distribution network provides it an edge over its rivals, said Pauley while adding, “We’re not the new guy, we’ve been around for a long time.”
With consumers becoming more environmentally conscious of the health hazards of intensive animal farming as well as the benefits of adding more plant-based protein to their diet, there is growing trend towards alternative meat products.
Companies such as Beyond Meat, Impossible Foods, as well as meat producers including Maple Leaf Foods Inc, Tyson Foods Inc and Perdue Farms are selling burgers, sausages, and imitation ground beef largely made from pea protein or soy.