Nissan signs up U.S. Open champion Naomi Osaka as its next brand ambassador

The move is aimed at tapping Osaka’s youth, drive and Japanese roots to appeal to younger client base.

On Thursday, Japanese automaker Nissan Motor Co stated, it has signed up U.S. Open champion Naomi Osaka as its next brand ambassador.

The move underscores Nissan’s strategy to tap the young tennis star’s youth, drive and Japanese roots to appeal to younger client base.

The development comes in the wake after Osaka, 20, beat Serena Williams, 36, at Flushing Meadows to emerge as the first Japanese player ever to claim a Grand Slam singles crown.

“Growing up, my dad drove a Nissan, so being able to be a brand ambassador now, it feels like I’ve come (full circle),” said Osaka at the contract signing event at Nissan’s headquarters in Yokohama.

According to Nissan, Osaka, a passionate video-game player and Beyonce fan, would appear in its advertising and global promotions.

Born in Japan to a Japanese mother and Haitian-American father, Osaka was mainly raised in the United States. She has won hearts in the tennis court for her slamming serve and off-court for her down-to-earth humility.

Nissan is the latest company to have enlisted Osaka for endorsement, others include Citizen Watch Co, Adidas AG, Nissin Foods Co, Yonex Co, and Wowow Inc.

Jamaican sprinter Usain Bolt had also served as Nissan’s “global director of excitement” to promote the GT-R from the year 2012 to 2016.

In 2017, Nissan had signed up Margot Robbie to promote its electric line up.

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Categories: Creativity, Entrepreneurship, HR & Organization, Strategy

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