In a statement Walt Disney Co said, it has named Rebecca Campbell as the head of its international content creation. She will oversee Disney’s expansion of regional content for its streaming services.
Campbell will oversee the creation of more locally produced content to increase Disney’s footprint and fuel the growth of Disney+, Hulu and Star+, as the video streaming services expand globally.
Following the launch of Disney+ in 2019, the company’s streaming business has expanded rapidly, with the servicing raking in 179 million subscribers through the end of fiscal 2021.
Walt Disney plans on doubling the number of countries where its Disney+ service is available to 160 by the end of fiscal 2023.
Disney’s strategy of investing in local content mirrors that of Netflix Inc, which has capitalized on the global popularity of series developed outside the United States, including its most recent hit, “Squid Game.”
Disney said, it plans on commissioning more than 50 productions by 2023.
In addition to her expanded role as the chairman of international content and operations, Campbell will also oversee Disney’s international media teams and will report to Disney’s CEO, Bob Chapek.
Disney also promoted Michael Paull to the newly created role of president of Disney Streaming, overseeing Disney+, Hulu, ESPN+ and Star+.
Joe Earley, who earlier served as executive vice president of marketing and operations for Disney+, has been named President of Hulu; he will report to Paull.