Volkswagen to unveil long awaited ID.Buzz on March 9

In a statement Volkswagen said, it will unveil a production version of its long-awaited ID.Buzz on March 9.

The ID.Buzz is an electric reincarnation of its beloved Microbus which VW plans to launch in the US in late 2023.

The EV is one of “the most anticipated and most hyped” models of the company since the launch of the new Beetle in the late 1990s, said Scott Keogh, head of Volkswagen’s North American operations.

In a tweet, containing a sketch of the ID.Buzz’s profile, CEO Herbert Diess said “The legend returns on 03/09/22!

In the last decade Volkswagen had shown a series of prototypes for the new Microbus, but those never made it to to production, to the frustration of fans.

Keogh said, “A three-row version of the ID.Buzz will launch in the United States, where the original microbus became an icon of the counterculture, in late 2023 or early 2024”.

Volkswagen will also launch a two-row version in Europe.

Volkswagen does not plan on building the ID.Buzz at its U.S. factory in Chattanooga.

“You want to get to 100,000 units before you localize,” explained Keogh.

Instead, Volkswagen will ramp up production of its ID.4 electric SUV at Chattanooga in 2022.

Last Friday, Volkswagen had said sales of its brand of vehicles rose by 15% last year on the back of strong sales of gasoline-fueled SUVs, such as the Atlas and Tiguan.

“Shortages of vehicles caused by chip supply chain problems will continue to limit vehicle production and sales in the United States through 2022,” said Keogh.

He went on to add, as many as two million potential car buyers did not purchase a vehicle in 2021 because of lack of supply, creating pent up demand for this year and beyond.

Categories: Creativity, Entrepreneurship, HR & Organization, Strategy

Tags: , , , , , , , , , , , , , , , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: