Sony examines options to expand into electric vehicles

This Spring, Sony is set to examine its options vis-à-vis the electric vehicle market as it looks to capitalize on its sensor and entertainment strengths to play a bigger role in next-generation mobility.

Speaking ahead of the CES technology trade fair in the U.S. Sony chairman and president Kenichiro Yoshida said, the company is “exploring a commercial launch” of electric vehicles.

“With our imaging and sensing, cloud, 5G and entertainment technologies combined with our contents mastery, we believe Sony is well positioned as a creative entertainment company to redefine mobility,” said Yoshida.

Sony is a dominant player in areas such as sensors, which are critical to autonomous driving. It also continues to remain one of the world’s biggest entertainment companies, with products ranging from prominent movie franchises, audio, entertainment systems, and video games.

The company is increasingly focusing on next-generation vehicles.

With the news reaching the market, Sony’s shares jumped by 4.2% in Tokyo easily outpacing a flat Nikkei index.

Yoshida also unveiled a prototype sport utility vehicle (SUV), – the VISION-S 02, which uses the same electric vehicle platform as the previously announced VISION-S 01 coupe which has begun testing on public roads in Europe in December 2020.

Yoshida sees mobility as an “entertainment space” where passengers could choose individual entertainment options and use 5G internet connection.

Categories: Creativity, Entrepreneurship, HR & Organization, Strategy

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