A group representing 261 radio stations was granted permission in Friday by Australia’s competition regulator for going ahead with negotiating a content contract with Facebook and Google as part of the new rule imposed recently in the country that mandates the internet giants to pay for news materials generated by local news outlets that are used on their platforms.
The Australian Competition and Consumer Commission (ACCC) said that the organization, Commercial Radio Australia (CRA), will now have a time period of ten years to negotiate with the internet giants for its members, with the exception of Nine Entertainment stations, which have already secured arrangements.
Since March, the United States based tech giant Facebook and Google, a subsidiary of Alphabet Inc., have been compelled to negotiate with Australian news sources and outlets for content that generates traffic and results in advertising coming to the websites of the companies.
If the tech giants refuse to come to an agreement, the negotiation could be taken over by the government.
However, some of the publishers and creators of content in Australia have been left out of such agreements, and hence implementing the law has not been smooth sailing. In September, Facebook had announced that it had ended negotiating licensing deals.
“This authorization allows CRA to negotiate payment with Facebook and Google for its members’ news content, and for its members to engage in discussions with each other about those negotiations,” ACCC Chair Rod Sims said.
Country Press Australia was granted permission in August by the ACCC to negotiate with the two firms on behalf of the ACCC’s 81 news publishers.
(Adapted from Latestly.com)