In a statement, the National Football League (NFL) said, it was exploring strategic options for its media assets including partnerships with “interested parties”. The development comes in the wake of signing long-term deals with tech firms and bigger media companies.
“The assets under discussion include TV channels NFL Network and NFL RedZone, and the league’s digital platforms,” said NFL spokesperson Alex Riethmiller.
The move aims to expand NFL’s reach of its television networks and digital services with league officials believing that there would be greater benefits from media partnerships.
NFL has hired Goldman Sachs Group Inc to select potential partnerships.
“The NFL has a proven track record of creating leading media platforms that develop significant audiences, so we anticipate speaking to a number of interested parties,” said Riethmiller while adding “the league would not speculate about potential outcomes until it strikes a deal”.
Earlier this year in March, the NFL had signed long-term media deals with Amazon.com Inc, ABC networks, Walt Disney Co’s ESPN, and others.