Amazon negotiating exclusive media rights with NFL

In a potential deal that marks Amazon attempting to boost its video services, the Wall Street Journal has reported that the world’s biggest online retailer is negotiating with the National Football league (NFL) for exclusive media rights to broadcast in its Prime Video service.

“A deal with Amazon would result in a significant number of Thursday night games exclusively on Prime Video and represent the league’s deepest foray into streaming,” said WSJ citing sources familiar with the matter at hand.

If the deal comes through, it will come into effect only after the 2022 season, said the report.

Amazon did not immediately respond to requests for comments.

The NFL declined comment.

Last week, the Sports Business Journal had reported a media rights deal between NFL and Walt Disney Co’s ESPN and ABC channels, which the NFL had denied saying the report was incorrect.

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