In a statement PepsiCo Inc said, its pancake mix and syrup products will henceforth be sold under the “Pearl Milling Company” name; the development comes in the wake of the company dropping its “Aunt Jemima” brand logo in 2020 due to racial stereotyping.
The more than a century old brand featuring an African-American woman named after a character in 19th-century minstrel shows, came under fire midst a national debate on racial inequality in the United States.
“Pearl Milling Company-branded pancake mixes, syrups, cornmeal, flour, and grits products will start to arrive in market in June,” said PepsiCo in a statement.
Incidentally, PepsiCo’s decision is part of a nationwide corporate response to protests over the treatment of African Americans in the United States.
In the coming weeks, Pearl Milling Company will announce details of a $1 million commitment to support Black girls and women, said PepsiCo.
Last year, PepsiCo said it would invest more than $400 million over five years to support black communities and boost black representation at the company.