However that notification resulted in a global outcry against the update by WhatsApp and a significant number of its users chose to sign up with rival private messaging apps including Telegram and Signal.
“This update does not expand our ability to share data with Facebook,” the company said in a statement. “While not everyone shops with a business on WhatsApp today, we think that more people will choose to do so in the future and it’s important people are aware of these services,” it added.
Facebook has been rolling out business tools on WhatsApp over the past year as it moves to boost revenue from higher-growth units like WhatsApp and Instagram while knitting together e-commerce infrastructure across the company.
Since having acquired WhatsApp in 2014 in a deal worth $19 billion, Facebook has been quite slow in monetize the messaging app even as its popularity and user base grew.
However the messaging app already shares some of the personal data of its users with Facebook which includes the phone number and IP addresses of the users.
“We don’t keep logs of who everyone’s messaging or calling. We also can’t see your shared location and we don’t share your contacts with Facebook,” WhatsApp said in a statement.
In October last year, the company had announced its plans to offer users in-app purchases via Facebook Shops and would also allow those companies that uses its customer service messaging tools the liberty to store those business messages on servicers of Facebook.
At that time Whatsapp had said that the end to end encryption facility of the company would not be applicable to chats with a business that makes use of the new hosting service.
(Adapted from Reuters.com)