According to a source familiar with the matter at hand, U.S. movie studio MGM Holdings is exploring a sale.

MGM Holdings, the studio behind the hugely popular “James Bond” franchise, has tapped investment banks Morgan Stanley and LionTree LLC and has started a formal sale process, said the source on the condition of anonymity.

According to the source, MGM Holdings has a market value of around $5.5 billion based on privately traded shares, including debt.

MGM Holdings did not immediately respond to requests for comment.

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Tags: debt, divestiture, divestment, exploring sale, formal, formalized, franchise, investment banker, investment banks, James Bond, LionTree LLC, market value, MGM Holdings, Morgan Stanley, movie studio, privately traded shares, sale, sale process