On Tuesday, British sportswear retailer JD Sports said, it had acquired shoe retailer Shoe Palace for $325 million.

The acquisition of Britain’s biggest sportswear retailer marks of U.S.-based Shoe Palace marks its intention of expanding its footprint in the U.S. market.

In a statement, the company said the deal is aimed at expanding its market in the U.S. West Coast and increase its appeal among Latino and Hispanic consumers, who form a significant proportion of Shoe Palace’s customer base.

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