Nestle’s Purina pet food brand using insect protein in environmentally sustainable drive for protein sources

In a statement Nestle, the world’s biggest food group, said, Purina, its line of pet food is using insects, as the company tests the waters for more environmentally sustainable protein sources.

The development sees Nestle joining the more eco-friendly and allergen-free diets for their pets placing the company, into potential competition with smaller brands including Green Petfood’s InsectDog and Yora.

Nestle’s Purina Beyond Nature’s Protein line, which was launched in its home country, Switzerland, earlier this month, will be available in two variations – one using chicken, fava beans and protein from black soldier fly larvae, and the other using chicken, pig’s liver and millet.

Both address the cats and the dog food market.

In a blog post last year, the British Veterinary Association endorsed insect-based pet food, saying “insect protein offers a more sensible alternative to owners who want to offer a ‘livestock-free’ diet to their pets rather than homemade vegetarian or vegan diets which often result in poor pet health & welfare”

Categories: Creativity, Entrepreneurship, HR & Organization, Strategy, Sustainability

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