On Tuesday, in a statement Starbucks Corp said, it will add plant-based food and beverages to its menus across Asia starting from September 2020; this will include products from Beyond Meat Inc, Impossible Foods, and Oatly.
The move is aimed at targeting environment-conscious diners.
Seattle-based Starbucks said, it was introducing products in markets including Hong Kong, Taiwan, Thailand, Singapore, and New Zealand to suit local taste preferences.
Plant-based food and beverages are significantly less demanding on the environment compared to those which rely on animal agriculture, which typically consume more water and land.
In a statement Starbucks said, its new “food items will include the Spiced Impossible Puff and Maize Impossible Sandwich in Hong Kong, and Beyond Meat Bolognese Penne in Taiwan.”
It plans on launching the “Impossible Wrap comprising an Impossible Burger patty, avocado omelette, mushroom, caramelised onion and cheese” in Singapore.
In its plant based drink menu, Starbucks will include Oatmilk Cocoa Macchiato from Oatly in the Philippines, Malaysia, and elsewhere.
Starbucks has been offering plant-based meals in Canada since February 2020 and in China since April 2020.
The development comes in the wake of Impossible Foods, Oatly and Beyond Meat looking to expand beyong Asia.