In a development that sees Walmart Inc ramping efforts to compete with rival Amazon.com Inc’s Prime membership program, Walmart unveiled its own membership program, Walmart Plus, which grants subscribers unlimited free delivery, fuel discounts and the option of zero checkout lines.
Walmart’s new loyalty program costs $98 a year, $12.95 a month. It will become available to U.S. customers from September 15.
In comparison, Amazon Prime offers U.S. shoppers fast shipping, streaming video and other services, and costs $119 a year, $12.99 a month.
“We are a company committed to meeting our customers’ needs,” said Janey Whiteside, chief customer officer at Walmart. “We’ve designed this program as the ultimate life hack for them.”
Walmart’s membership service is aimed at attracting new customers as well as turn existing customers into more loyal shoppers, said Whiteside.
“Members will have access to same-day delivery on more than 160,000 items from toys to groceries” said Whiteside, however to qualify, orders will have to over the $35 threshold.
Incidentally, Walmart already offers a similar service, “Delivery Unlimited,” which allows unlimited number of deliveries for a yearly or monthly fee. Members of this service will automatically become members of Walmart Plus.
Using Walmart’s app, Walmart Plus members can scan their purchases as they shop and pay without having to join the queue. Further, members can also save up to 5 cents a gallon at nearly 2,000 Walmart, Murphy USA and Murphy Express fuel stations.