One of the best known brand names in the global entertainment industry – 20th Century Fox, has now been ended by Walt Disney.
This came with the rebranding of one of the TV studios as 20th Television by the legendary House of Mouse. This rebranding as preceded by the rebranding of the 85-year-old film company 20th Century Fox as 20th Century Studios by Disney in January this year.
The deal, worth $71.3bn, to purchase the bulk of Rupert Murdoch’s Fox media assets was completed last year by Disney.
The other television studio of Murdoch has also been rebranded by Disney. That included the rebranding of ABC Studios and ABC Signature Studios to ABC Signature and the planned changing of the name of Fox 21 Television Studios to Touchstone Television.
“Our new studio names and logos mark a new day for ABC Signature, 20th Television and Touchstone Television while honouring their rich histories and the creative power of The Walt Disney Company,” Craig Hunegs, president of Disney television studios, said in a statement.
However the famous fanfare theme tune and searchlight logo have been retained for both the 20th Century TV and film rebrands.
Some of TV’s most famous shows including the original Batman series, M*A*S*H and The Simpsons, have been produced by 20th Century Fox Television, which can trace its roots back to 1949.
There were suggestions and conjectures of the intention of Disney to distance itself from Murdoch’s highly partisan, right-wing Fox News network when Disney rebranded the film studio 20th Century Fox earlier this year.
Disney, which owns the ABC network, is already a dominant player in the in news market in eh United States. The company is also strongly rivaling video streaming firm Netflix with the launch of its own streaming service Disney+.
Some of the biggest movies of all-time, including Avatar and Titanic, have been produced by the 20th Century Fox film studio and hence is known to make such epic films.
The merger of Twentieth Century Pictures and Fox Films in 1935 had led to the creation of the brand of 20th Century Fox.
On the other hand, Disney has been in the business of making movies since 1937 when it had produced Snow White and the Seven Dwarfs. The company currently also owns Lucasfilm – which makes the Star Wars franchise – and Marvel Studios among its stable of film companies.
(Adapted from BBC.com)