In a statement Starbucks Corp said, it would roll out its new plant-based lunch menu in China later this this week, and launch Beyond Meat Inc’s products in the country.
Starbucks Corp, the world’s biggest coffee chain, has reopened the majority of its stores in China, where the coronavirus outbreak appears to be slowing. To improve its market footprint, Starbucks is banking on a slew of new plant-based food and beverage offerings to cater to the more environmentally-conscious consumers.
Starbucks Corp’s new lunch menu will include lasagna and pastas using Beyond Meat’s plant-based beef products, as well as those from Omnipork, a plant-based pork alternative brand.
The U.S. company is also also adding non-dairy lattes using oatmilk.
As part of its launch in China, Beyond Meat stated, it will establish a Chinese-language website, as well as make use of popular social media channels such as WeChat and Weibo.