Mustang Mach-E First Edition electric SUV fully booked: Ford Motor Co

In a statement, the second biggest U.S. carmaker Ford Motor Co stated, reservations were full for its high-end Mustang Mach-E First Edition electric sport utility vehicle.

The automaker had unveiled its electric Mustang crossover on November 17, and had begun taking orders for the same, with a refundable deposit of $500.

In addition to the First Edition, the Mach-E comes in four versions.

Ford did not provide a detailed breakup of the reservations, including one for the First Edition, which sells for around $60,000; it has however said, the global production in the first 12 months for all versions of the Mach-E is limited to 50,000 vehicles.

For Ford, the Mach-E has become a high-profile test as it comes during a time when the company is seeing a restructuring, profit warnings, costly quality issues, as well as the troubled launch of its Ford Explorer SUV.

Ford had unveiled the Mach-E in Los Angeles in November.

It will build the electric car in Mexico, which will be the first of more than a dozen all-electric vehicles that it plans on launching by 2022, for which it has allocated an investment of $11.5 billion.

Ford’s Mach-E’s design was inspired by the classic 1960s Mustang sports car and is positioned to challenge Tesla Inc’s offerings.

More than 80% of its U.S. customers have opted for the Mach-E with an extended range battery, while around 55% opted for an all-wheel drive, said Ford.

More than 25% of the Mach-E’s reservations are from California, with nearly 30% of U.S. customers preferring Mach-E GT, said Ford.



Categories: Creativity, Entrepreneurship, HR & Organization, Strategy, Sustainability

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: