The plant-based burgers space is booming with demand for healthy environment-friendly food far exceeding supply.
On Wednesday, Impossible Foods, a plant-based burger maker, announced its partnership with OSI Group, a major meat supplier, as it increases its efforts to meet rising demand from consumers and restaurants, including Burger King.
From April onwards, Burger King had begun offering the Impossible Whopper in 59 of its stores in and around St. Louis; it expects to expand the partnership nationwide, which would place Impossible Foods’ plant-based Whopper on the menu in around 7,000 Burger Kings restaurants.
The development comes in the wake of consumers becoming more environmentally conscious and opting for more plant-based patties and sausages.
“We got ourselves into a supply-demand imbalance in which we frankly just did not anticipate the level of demand that came from consumers,” said Sheetal Shah, Impossible Foods’ senior vice president of product and operations.
According to Shah, California-based Impossible Foods will invest in OSI facilities in order to expand the volume of its production of plant-based burger patties. Investment details were not disclosed.
As per Kevin Scott, senior executive vice president for OSI North America, the demand for plant-based meat substitutes is sky rocketing.
“Its time and place is right now,” said Scott. “The work that’s been done in the sector on our behalf and other manufacturers and companies like Impossible Foods are really narrowing that gap to a point of overall consumer acceptance.”