BMW is expanding its DriveNow service to nine more boroughs across London; as a result its total fleet size is also increasing to 720 BMW and Mini cars in London.
Wit BMW overcoming some of its barriers to operating across cities in Britain, the carmaker stated, it is expanding DriveNow, its car-sharing service, into five more boroughs in London.
In 2014, Daimler had to stop its car2go service in London after it realized that coordinating between 33 districts was more difficult than it anticipated.
BMW’s car club, targeted at those who prefer to do away with owning a vehicle as opposed to renting one, has 6,000 vehicles and more than 1 million users across several German cities, London, Brussels, Vienna, Lisbon, Copenhagen, Milan and Helsinki.
Launched in 2014, BMW’s scheme will expand from four boroughs to nine including Westminster, Barnet, Tower Hamlets, Southwark and Brent; it will also increase its total fleet size to 720 BMW and Mini cars in London.
“It was always the vision of DriveNow to expand to more parts of London and underlines the great potential that we have seen in this city from the start,” said Sebastian Hofelich, DriveNow’s CEO.