Amazon is using the Thursday night games as a vehicle to its lucrative Prime club.
As per a source familiar with the matter at hand, Amazon.com Inc has agreed to pay $65 million per year to the National Football League for streaming rights of two more seasons of Thursday night games on its Prime Video service.
The price tag marks a 30% jump in the rights paid for by Amazon for the last season and underscores how Amazon values the sportscasts as a means to attract more members to its Prime loyalty club which offers members speedy deliveries and video streams.
Globally, Amazon has more than 100 million members on Prime.
In related news, on Thursday Amazon reported a big surge in its first-quarter profit surprising most all but the most optimistic on Wall Street.
On Thursday, the National Football League and Amazon stated that they have renewed their streaming deal for the 2018 and 2019 seasons without divulging the financial terms.
The deal provides Amazon the digital rights to eleven Thursday night football games which is also broadcast by Twenty-First Century Fox Inc, which incidentally paid more than $3 billion to air the next five seasons.
Last month Amazon reported that viewers were arriving in droves to its Prime program thanks to its broad-interest programs. As of early 2017, Amazon reported having 26 million U.S. subscribers to Prime Video.
In its shareholder’s letter, published last week, Amazon reported that it had more than 18 million total viewers over 11 games this past football season.