Volkswagen wants its electric vehicles to be the apple of the consumer’s eyes.
Volkswagen, Europe’s biggest carmaker is now turning to U.S. tech giant Apple for guidance on how to style its new generation of electric cars, said VW’s top designer.
Apple’s design of its iPhone and iPad have set it apart from rivals such as Sony Corp and Samsung Electronics Co Ltd and have helped it to become the most valuable company in the world.
“We are currently redefining the Volkswagen values for the age of electrification,” said Klaus Bischoff, head of VW brand design. “What’s at stake is to be as significant, purist and clear as possible and also to visualize a completely new architecture.”
VW has pledged $42.45 billion (34 billion euros) for investing in self-driving technology, electric vehicles digital mobility businesses across the group by 2022.
The carmaker plans on using the Geneva auto show slated for March 5-7 to give early guidance on what the post-I.D. generation of EVs might look like, said Bischoff while declining to divulge any more information.
“In the past everything was very centralized, very narrow boundaries were set on the road of success,” said Bischoff. “Today is the most exciting time of my career because I‘m allowed to do things that didn’t use to exist that way.”