Esurance Study In U.S. Finds Drivers Getting More Distracted By New Car Technology

A recent national level survey conducted on over a thousand drivers in the U.S. has revealed that there is a largescale difference in the attitudes and behaviors to distraction while driving. The survey was commission by Esurance and was aimed at obtaining a better understanding of what distracted drivers – whether the factors were tech or non-tech, like lane departure warning and automatic braking.

The survey revealed that top rated distraction source was browsing apps. The GPS navigation systems caused distraction to driving for almost half of drivers.

The Esurance survey on distracted driving also found that risky driving behavior existed even among drivers who self-identified themselves to be rarely distracted drivers.

The survey also showed that cars that had new driving technology cause more distraction.

Most of the drivers polled in the survey acknowledged that they get distracted while driving by the usage of technology such as phones and GPS. However, such drivers are anyways ready to take that risk and use the technologies. And even while ninety-one per cent of the respondents claimed they were distracted by texting while driving, more than half said they would keep doing it irrespective.

“Despite the fact that fatalities related to distracted driving are on the rise, this survey tells us that drivers are willing to take the risk and continue to give into the lure of using technology while driving,” said Stephanie Braun, director, connected car at Esurance. “We’re seeing more automakers try to address the issue of distracted driving through semi-autonomous features, but we’re also mindful of the fact that some of these features could distract drivers even more and often give drivers a false sense of security.”

The survey also found that while making drivers feel safer, new technologies in cars were a source of constant distraction. Semi-autonomous technology is being used by a large number of auto makers with the intention of making driving a lot safer. For example, technologies that alert drivers about an impending danger even before the drivers themselves realize it. Almost half of the respondents surveyed claimed that such new technologies and in-car tech features aided them in driving while only 10 per cent disagreed. Additionally, such features are being disabled by some of the drivers polled. At least one feature has bene disabled by one out of four drivers who had wanted to include new technology in their cars.

The survey also found that most of the drivers are not ready to hand over thee wheels of the vehicles completely to computers as and when self-driving become really available. Those wiling to sacrifice their place behind the wheel amounted to only 17 per cent of the surveyed drivers.

The survey was conducted online starting in December of 2017 and continued through January of 2018. It included a total of 1,057 vehicle owners in the U.S.

(Adapted from


Categories: Regulations & Legal, Uncategorized

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