The development marks Walmart’s push to improve customer experience on its website as well as in its brick-and-mortar stores with virtual reality.
Store No. 8, Walmart Inc’s technology incubator, disclosed it has acquired Spatialand, a virtual reality startup, to build VR products.
Spatialand is a software platform that helps create virtual reality experiences; in 2017 it worked with Store No 8 on a VR project.
In a blog post, Store No. 8 stated Katie Finnegan will serve as Spatialand’s interim CEO while Kim Cooper and Jeremy Welt, a Store No 8 consultant, will land senior positions in the new firm.
The financial terms of the acquisition was not disclosed.
The development comes midst retailers seeking technological advancements to improve online and in-store customer experience.
To this end, in January 2018, Amazon.com Inc had launched Amazon Go, a checkout-free grocery store, which relies on sensors and cameras to track customer’s shopping basket.