The charm offensive is aimed at prucing up the firm’s image and reassuring employees, partners, regulators and government officials that Uber means well and wants to improve the quality of services in the country.

Uber Chief Executive, Dara Khosrowshahi, is set to visit India and Japan, in the week of February 19, with the aim of improving the firm’s image in the region.

As per Uber’s spokesman, Khosrowshahi tour of India and Japan will include meetings with employees, business partners, regulators as well as high-ranking government officials.

“Asia is an important region for Uber, and a focus for our investment in 2018 and beyond,” said Uber’s spokesman while adding that Khosrowshahi plans to discuss “ways Uber can better serve riders, drivers and cities”.

Khosrowshahi’s visit to these countries is aimed at reassuring regulators and government officials following a string of controversies which have damaged the firm’s goodwill and reputation and which ultimately led to the exit of its co-founder, Travis Kalanick, from the firm in 2017.

Last week, the ride services firm received a shot in the arm when a consortium led by SoftBank Group Corp increased its stake to 17.5% in the company.

Categories: Creativity, Entrepreneurship, HR & Organization, Regulations & Legal, Strategy, Sustainability

Tags: business partners, Dara Khosrowshahi, employees, goodwill, government officials, image, improving, India, Japan, regulators, reputation, Softbank Group Corp, Travis Kalanick, Uber technologies