Shopping From Mobile Devices Breaks Records During Black Friday Season

A large number of Americans simply sat back and relaxed on their sofa while they shopped for deals with the use of their smartphones on the deep discounts on Black Friday even as many others were seen crowding the retail stores for shopping.

This holiday season, a record high is being hit by mobile transactions in the U.S., said Adobe Insights, a firm that measures almost 80 percent of all of the online transactions at 100 major U.S. retailers.

“The big story this holiday season is in mobile shopping,” Mickey Mericle, the vice president of Adobe’s Marketing and Customer Insights division, said.

“Shoppers looking for discounts are getting better at using smartphones to quickly close the deal, and we are seeing better mobile conversion this season at over 10 percent growth.”

With particular use of smartphones and tablets, mobile devices were the source for at least 61.1 percent of the visits by shoppers to the websites of retailers as of 10 a.m. ET on Black Friday, Adobe said. because of the fact that more than $640 million was already spent by shopped by Friday morning and the mobile devices had accounted for about 46.2 percent of the total online revenue. This marks an increase of 18.4 percent in comparison to figures of a year ago.

That’s an increase of 18.4 percent compared with a year ago.

Much less desktops were used for making purchases, Adobe found.

“On both Thanksgiving and Black Friday, the gap between mobile traffic and revenue is closing,” Mericle added.

During the purchases for Turkey day, there were more shoppers who shifted to mobile devices from other means for shopping, found a separate survey by Salesforce.

While accounting for 61 percent of all online traffic, for the first time, mobile devices surpassed computers in history as 48 percent more orders on phones on Thanksgiving Day by shoppers. “The mobile share of traffic to retail sites was head and shoulders above any other device,” said Rick Kenney, head of consumer insights at Salesforce’s Commerce Cloud division.

“Thanksgiving will likely bump Cyber Sunday off the medal stand to become the third-biggest shopping day of the season, trailing only Black Friday and Cyber Monday.”

In another research that was compiled by mobile marketing platforms Branding Brand and Leanplum, it was found that with the aim of finding a more seamless, painless retail shopping experience, there are more shoppers who are shifting to the use of phones while shopping on the web this year. The research firms said that purchases on smartphones are being by driven by the opportunity and the easy manner to share links on social media with family and the greater convenience of using the mode 24/7.

And this trend has necessitated that the retailers get ready in place an online mobile platform that would be easy to navigate so that shoppers are able to easily use a smartphone or tablet device for shopping and create greater capacity to handle requests of shoppers from such devices.

Investments in mobile apps have already been made by large retailing companies such as Target, Macy’s, Kohl’s and Nordstrom.

(Adapted from CNBC)


Categories: Economy & Finance, Strategy, Sustainability, Uncategorized

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