Amazon’s Australian center to open on November 23

In a development is likely to send a shiver down the collective spine of Australian retailers, Australians can now indulge in shopping during Black Friday without incurring steep international shipping costs.

As per an Australian retailer, Inc, the world’s largest online retailer, is set to take orders from its Australian customers from November 23.

The development marks the the launch of Amazon’s Australian operations at a crucial time of the year – the holiday shopping season. Australians can now tap

With Black Friday being on November 24, and with Amazon opening its doors to Australian customers on November 23, the retailer is clearly aiming to target the booming shopping season, in Australia.

Black Friday, the day after the U.S. Thanksgiving holiday, has been named because traditionally retailers would begin to turn a profit for the year from this period onwards. This year it falls on November 24.

“There’s a trial starting tomorrow at 2:00 p.m. (0300 GMT), and (Amazon) is saying that you need to be prepared to receive orders from that point on,” said Adam Mills, founder of child internet monitor provider KoalaSafe Inc, on Wednesday.

Amazon’s spokesperson in Australia was not immediately available for comment.

In April Amazon had confirmed that it plans on opening a center in Australia, but had declined to say when it would start taking orders.

On November, Amazon had said it was close to opening its business in Australia but had not provided any date.

On Wednesday, Lifehacker Australia, a technology website, had published a screenshot of an email from Amazon to a few Australian retailers who had registered to sell goods over its website, saying it would “start an internal testing phase with a small number of customers on Thursday 23 November”.

“You should be prepared to receive orders from this point onward,” reads Amazon’s email received by KoalaSafe’s Mills.

While Australians can buy Amazon’s products from offshore, they did not have access to a local delivery network, which can significantly cut down the cost of international shipping.

Amazon’s center in Australia is expected to pile on additional pressure on local retailers, who have overheads that come from maintaining employee checkout staff, and shopfronts among others.

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