Apple Inc. is struggling to get its iPhone X onto the market and in the hands of customers.
Sending strong signals that supplies will likely remain tight as the new device goes on sale Nov. 3, the shipping times for Apple’s latest iPhone X has quickly lengthened to as much as five weeks in the U.S., even though the company had begun accepting early orders for its iPhone X.
As the online store for Hong Kong’s population of seven million showed both models of the gadget to be “currently unavailable”, the city appeared to run out less than half an hour after purchases commenced in the mid-afternoon.
It will not be until next Friday that those who ordered the phone in the first few minutes after the clock struck midnight in California will get their phones. And for those buying at their physical stores, Apple also sets inventory aside. But waits of several weeks were shown on its online stores from Europe to Asia. Shipping times extended to as much as five or six weeks, in markets including Japan, Australia, and China. O the other hand, shipping times reached three to four weeks for customer in Europe. And according to Apple’s online store, an iPhone 8 ordered in the U.S. will be delivered by next week in comparison.
It is common for major new Apple devices to have shipping times of several weeks. Shipping times of in three to four weeks in the hours after becoming available to pre-order were shown in the case of the iPhone 6 and iPhone 6 Plus, launched in 2014 and the previous end-to-end iPhone overhaul. While the 8’s availability just weeks after its introduction may be a result of users waiting for the higher-end iPhone X, to reach a balance of supply and demand for major new iPhone launches, Apple typically takes a few weeks or months.
In addition to a more unique facial recognition scanner for unlocking the phone in lieu of a fingerprint, matching recent designs from Samsung Electronics Co., the iPhone X has an OLED screen with slimmer bezels. alongside the iPhone 8 and iPhone 8 Plus this device was introduced by Apple in September.
In a press release, Apple has encouraged customers to “arrive early” and has said that iPhone X models will be available in its retail stores on Nov. 3. People have bene pushed towards pre-orders due to this unique proposition from a company in recent years.
(Adapted from Bloomberg)