Target Corp gears up for the crucial U.S. holiday shopping season

A strong labor market as well as a the increase propensity of U.S. consumers to shop online is likely to make the coming holiday shopping season fantastic; industry surveys have also forecast a strong sales growth in this year’s holiday shopping season.

On Monday, Target Corp stated beginning from November, it will provide free shipping to the bulk of its holiday assortments that are priced under $15.

The move underscores the retailer’s efforts as it gets ready to take on heavier opponents, including Wal-Mart and in the most crucial shopping season of the year.

With a range of nearly 1,700 holiday products including Netflix, “Star Wars” and LEGO merchandise, Target, has disclosed that it would offer promotional deals during weekends for the last two months of the year.

In addition to this, Target is also set to roll out a service that allows online consumers to send friends and families electronic gift boxes that allows the recipient to change or entirely select a different item from the one that’s been gifted, before they are shipped.

As per multiple industry surveys, shoppers are likely to spend more on their holiday gifts this year, given the strong online sales figures so far as well as a strong labor market.

In fact, expecting a boom time, Minneapolis-based Target had announced in September that it would be hiring 100,000 temporary holiday workers, up from the 70,000 workers it hired in the previous four years, for this crucial holiday shopping season.

In September, Target had lowered hammered down the prices of thousands of essential items, ranging from baby formula to cereal, making good on its vow, from earlier in the year, to give its competition a run for their money.

Target has stated its holiday offerings would include the next “Star Wars” installment called “The Last Jedi” , 1,400 toys, L.O.L. Surprise!, Big Surprise, and items from Netflix Inc’s popular show “Stranger Things”.

For 2015 and 2016, the “Star Wars” franchise was the U.S. toy industry’s top-selling property and aggregated sales worth $1.5 billion in the two year period, as per research firm NPD.

Wal-Mart, the world’s largest brick and mortar retailer, is also counting on the sales of its “Star Wars” toys to keep its cash counters singing. It has begun a holiday layaway program, which allows shoppers to pay for their holiday merchandise in installments.


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