Its strategy of having customers place their orders online and have them collect the same from brick and mortar stores, appears to have paid off.

On Thursday, Wal-Mart Stores Inc reported its twelfth consecutive rise in quarterly sales. It has attributed this increase to a jump in the number of shoppers who visited its brick-and-mortar stores after having placed their orders online.

Its sales at its U.S. stores have risen by 1.8% in the second quarter ended on July 31, against anlysts’ forecast of 1.7%.

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Tags: analysts, brick and mortar stores, collect from, expecation, online orders, online shopping, quaterly returns, sles, Wal-mart