Apple testing smart cars on Lexus RX450h SUVs

With weakening sales of its flagship smartphone, self-driving car technology could potentially lift the company’s future.

Apple is said to have leased a small fleet of cars from Hertz Global Holdings Inc, a rental company, to test advances in its self-driving technology.

With the news hitting the market, the shares of Hertz were up by 13.5% at $10.82, while Apple’s shares moved horizontally.

A report from Bloomberg, citing documents recently released by the California Department of Motor Vehicles states that Apple has rented Lexus RX450h SUVs from Hertz’s Donlen fleet-management unit.

Earlier this month, Apple’s Chief Executive, Tim Cook said in an interview to Bloomberg that the company is focusing on creating technology for self-driving cars.

While Apple did not immediately respond to a request for comment, Hertz declined to comment.

We had earlier reported that Alphabet Inc’s self-driving car unit, Waymo has also entered into a similar partnership with Avis Budget Group Inc, for support and maintenance of its fleet of autonomous vehicles.


Categories: Creativity, Entrepreneurship, HR & Organization, Strategy, Sustainability

Tags: , , , , , , , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: