Judge allows the continuance of “AT&T thanks” program

With no evidence presented to show that the consumer was confused by AT&T’s thanks program, whereas Citigroup’s own evidence of the “many negative comments” only goes to show that consumers could distinguish from Citigroup’s “thank you” from AT&T’s “AT&T thanks”.

Citigroup Inc faced a setback when a judge rejected its injunction to stop AT&T from using the words “AT&T thanks” on its customer loyalty program. According to Citigroup the phrase is too similar to its trademarked “thankyou.” Customer loyalty program.

According to U.S. District Judge Katherine Forrest, Citigroup failed to show that customers are will not be able to distinguish “AT&T thanks” from “thankyou.” Or that it would suffer irreparable harm if AT&T kept using the phrase “AT&T thanks”.

She also disclosed that AT&T had provided material evidence to show that using a phrase other than “AT&T thanks” would cause an “expensive and significant disruption.”

Although Citigroup had no immediate comment, AT&T said in a statement it was pleased with the decision and said “the law does not allow one company to own the word ‘thanks.'”

Significantly, the ruling does not cast any aspersions on AT&T’s alleged infringement on Citigroup’s trademark.

The case is Citigroup Inc v. AT&T Inc et al, U.S. District Court, Southern District of New York, No. 16-04333.

Categories: Entrepreneurship, HR & Organization, Regulations & Legal, Strategy


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: