Panasonic Continues to Give Back to Nature – Over 3.3 million Trees Planted

Panasonic’s environmental arm, The Panasonic Eco Solutions Company has undertaken an initiative of reforestation for the Kii Mountain Range in Japan. This initiative aims to reforest over 20 hectares of land in ten years. Panasonic is also involved with other tree-planting initiatives in various countries, all over the globe.

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Panasonic’s efforts in giving back to the ecology have scaled new heights, quite literally. Panasonic has invested in an initiative for large scale tree planting in the Wakayama Prefecture in Japan, to create the “Nagaki No Mori – Eternal Forest”.

The Kii Mountain range in Japan, a UNESCO world heritage site, is having its forest regenerated, by the Panasonic Eco Solutions Company and other Panasonic employees.

“Approximately 77% of the land in Wakayama is covered by forests, so it’s also known as the Land of Trees”

On 18th April, 2015, approximately 5,000 saplings were planted, on 2 hectares of land, by 460 Panasonic employees and their families. The families also learned more about nature and environment at the tree planting ceremony.

Since 2007, Panasonic has been planting trees that suit the local environment, in countries such as Czech Republic, Tanzania, China, Brazil and Thailand. Total number of trees planted by the company has now crossed 3.3 million.

In 2015, a total of 5,300 trees have been planted in Mongolia and China, by over 520 participants on April 16 along with Japan activities. Panasonic strives to be a world leader in community efforts, in order to promote sustainable eco-conscious societies all around the world.

About the “Nagaki No Mori”

Since the year 2007, Panasonic’s environmental arm, the Eco Solutions Company, joined Wakayama Prefecture’s “Corporate Forest” program and began creating the “Nagaki No Mori – Eternal Forest” with the hope to promote reforestation in the almost barren Kii mountain range.

Panasonic has been planting trees on 2 hectares of land each year in order to reforest the mountain range. The mountain range had previously suffered mass scale deforestation. The ageing population living around the area was slowly becoming unable to upkeep the remaining forested area.

The Eco Solutions Company further undertook this initiative because Panasonic employs timbre in many of its products. Panasonic hence wished to contribute to the preservation of the forest and its natural resources. In 10 years, Panasonic hopes to cover 20 hectares of land on the mountain range with over 45,000 trees. This initiative, now in its 9th year running, is enabling communities to address deforestation and preservation issues; and also to create new job opportunities for locals.
Feedback from the participants

The Wakayama Prefecture’s representative for Forest Management Division, Forest and Forestry Bureau of the Agriculture, Forestry, and Fisheries Department; Mr. Naoya Yamazaki has welcomed the efforts of Panasonic in creating corporate forests to protect local mountains. “Nagaki No Mori” has created many new job opportunities; also its environmental and financial support is quite notable.

According to Yasuhiro Kato from the Eco Solutions Company, Panasonic Corporation, who is promoting the “Nagaki No Mori” initiative, “At Panasonic, we have a housing business, and we manufacture a wide range of products made from wood. So we wanted to ‘give something back to nature,’ to undertake a CSR activity that contributes to greening”. Panasonic hopes by building indigenous species of trees in various regions, the company can contribute towards nature and sustainable community growth.

References:
http://www.businesswire.com/news/home/20150605005512/en#.VXPR59Kqqko



Categories: Entrepreneurship

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