The bulk of the spending on advertising will be allocated to social media ads and paid searches on search engines. As per a report prepared by Zenith, an industry forecaster, companies across the globe would have spend nearly $581 billion… Read More ›
The move is aimed at tapping Osaka’s youth, drive and Japanese roots to appeal to younger client base. On Thursday, Japanese automaker Nissan Motor Co stated, it has signed up U.S. Open champion Naomi Osaka as its next brand ambassador…. Read More ›
Prosecutors had alleged that the blood testing firm could not consistently and accurately provide blood testing results and despite being aware of the issue(s), it had advertised and solicited doctors and patients to use its services. As per a report… Read More ›
Although rumors of a 3-way split are doing the rounds, analysts from Goldman Sachs opine, given the preference of clients who choose ad agencies with integrated services over others, divestments and sales of assets are unlikely to be considered in… Read More ›
Although it is unclear whether Amazon will be able to reach its targeted ads target at its intended price, or whether this effort will generate it any profit, one has to keep in mind that the e-commerce giant has traditionally… Read More ›
In an increasingly digital world, businesses will shift their advertising strategy from traditional sources to mobile electronic ones. The leading forecaster has stated that advertising revenues from electronic mediums are likely to exceed traditional sources by 2020. Zenith Optimedia, owned… Read More ›
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