The firms announced on Thursday that Time magazine and OpenAI have inked a multi-year content agreement that would provide the ChatGPT creator access to Time magazine’s news archive.

The firms stated in a statement that the chatbot will cite and provide a link to the Time.com source in answer to customer inquiries. The deal’s financial details were kept a secret.

Similar agreements have been inked in recent months by the Sam Altman-led artificial intelligence company with the Financial Times, Axel Springer, the owner of Business Insider, Le Monde in France, and Prisa Media in Spain.

The New York City-based journal will get access to the AI pioneer’s technology to create new products, while OpenAI will utilise Time’s content to improve and train its products, the businesses said.

“We’re partnering with TIME to make it easier for people to access news content through our AI tools,” OpenAI’s Chief Operating Officer Brad Lightcap said in a statement.

These content agreements are crucial for training AI models, even if some media companies—such as the New York Times and The Intercept—have already sued OpenAI for utilising their work.

These agreements may also provide news publishers, who have traditionally not been included in the profits that internet firms get from delivering their material, with a means of making money.

Following Canada’s Online News Act, which required internet firms to pay for news carried on their platforms, Meta last year prohibited news sharing on Facebook and Instagram in that nation.

Google and Canada have to come to an agreement separately in order to maintain news content in search results.

Publishers have expressed disapproval about numerous AI businesses getting around web standards intended to prevent content scraping for generative AI, which is why OpenAI-Time made this pact.

The Atlantic and Vox Media struck content and product collaborations with Microsoft-backed OpenAI in May.

(Adapted from Reuters.com)

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