In a statement the European Commission said, they have launched a preliminary investigation into Coca Cola Co.

“We can confirm that the Commission has sent out questionnaires, as part of its preliminary investigation into Coca Cola,” said the Commission’s spokeswoman while adding, “The preliminary investigation is ongoing. We cannot comment on or predict its timing or outcome”.

Coca Cola has confirmed that it has received a formal request for information.

“While we will co-operate fully with the Commission, it would be inappropriate for us to comment further while the process is on-going. We abide by European competition law, as well as all other applicable laws and regulation,” said Coca Cola’s spokesman.

In a statement lobby group EuroCommerce said, “the sales practices of some large multinational brands were a concern to retailers and wholesalers”.

“We have for many years pointed to the problems our sector faces with the makers of ‘must-have’ products using their market power to impose unilateral conditions and limit competition to their advantage,” said EuroCommerce Director-General Christian Verschueren in a statement.

Categories: Creativity, Entrepreneurship, HR & Organization, Regulations & Legal, Strategy

Tags: Christian Verschueren, Coca Cola, Coca Cola Co, competition law, director general, EuroCommerce, European Commission, impose, limit competition, multinational brands, preliminary investigation, sales practices, unilateral conditions