China’s Great Wall Motor plans on launching new off-road vehicles: chairman

Wei Jianjun, the chairman of China’s Great Wall Motor said, the company plans on launching a new standalone brand for its off-road vehicles, as it seeks to pursue new segments in its home market.

Great Wall, China’s top pick-up truck maker, plans on launching the “Tank” brand during the Shanghai auto show next month.

Earlier this year, baoding-based Great Wall launched a new standalone brand for electric and smart vehicles.

It is also building an EV factory with BMW in China.



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