Wei Jianjun, the chairman of China’s Great Wall Motor said, the company plans on launching a new standalone brand for its off-road vehicles, as it seeks to pursue new segments in its home market.
Great Wall, China’s top pick-up truck maker, plans on launching the “Tank” brand during the Shanghai auto show next month.
Earlier this year, baoding-based Great Wall launched a new standalone brand for electric and smart vehicles.
It is also building an EV factory with BMW in China.
Categories: Creativity, Entrepreneurship, HR & Organization, Strategy
Leave a comment