In a development that signals a wider racial inclusion into senior management, Netflix Inc has appointed Bozoma Saint John as its chief marketing officer, effective from August 2020.

Saint John’s previous work experience includes being the head of marketing at Endeavor, an entertainment and talent agency, since 2018. She also previously worked at Apple Inc and Uber Technologies Inc.

The appointment comes at a time when U.S. companies are increasingly diversifying their workplace.

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