Google Home owners will also be able to search the content by voice search.
Alphabet owned YouTube has disclosed it is set to launch a live TV service featuring offerings from cable channels and U.S. broadcast networks to funnel the fan following of online video viewers to those who wouldn’t mind shelling out a shiny penny for a television package.
Its new offering, labelled YouTube TV, will compete with other services eager to attract younger audiences who have dropped the more expensive option of cable and satellite pay packages or who have never signed up for any such service at all.
Susan Wojcicki, the CEO of YouTube TV disclosed that the content will be delivered across the net and is set to debut in the coming months. The cost of the package could be as cheap as $35 a month for six accounts.
Subscribers to its new TV service will be able to view original programming content which appears on YouTube Red, a subscription service that includes movies and shows starring popular YouTube video creators.
The new service is an attempt to capitalize on viewers who are hooked on YouTube’s free videos.
“Millennials love great TV content, but what we’ve seen is they don’t want to watch it in the traditional setting,” said Wojcicki.
The new service will feature Comcast Corp’s NBC plus cable channels including FX, ESPN, and USA, Walt Disney Co’s ABC, 21st Century Fox’s Fox and CBS Corp’s CBS.
The service will initially be launched only in select U.S. markets.
Executives from YouTube have stated they aim to make the YouTube TV app easy to use across mobile devices, internet connected televisions and desktop computers.
Users who sign up, will be able to record the content on a cloud DVR and will be able to watch it for upto 9 months.
Alphabet’s engineers are also looking to incorporate Google Home into the service by enabling the ability to search TV shows by voice searches.
“Even though we are in this golden age of content, the current TV age isn’t doing it justice,” said Neal Mohan, YouTube’s chief product officer. “We feel we are in a great position to reinvent the way TV works.”
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